2024
Hexplo
Hexplo
Background
ZenithCart, an innovative SaaS platform for small and mid-sized e-commerce businesses, needed a major redesign to improve their onboarding flow and help users manage stores more efficiently. Their goal was to create a more engaging and intuitive platform, reducing churn and increasing customer retention.
Core problem
How can we redesign the Hexplo application to enable users to discover, explore, and share outdoor locations and experiences while promoting contribution and engagement within the community?
Our process for Hexplo
For the hexplo project, we adopted the Design Sprint methodology to rapidly and effectively address key challenges and develop user-centered solutions. This structured, five-day process allowed us to focus on understanding user needs, generating innovative ideas, and validating concepts through prototyping and testing.
Steps taken
Initial audit:
We began with an evaluation of the existing platform using Bastien and Scapin criteria. [Click here to check it]User research
Development of a user research protocol. [ Click here to check it]
Synthesis of user research findings. [Click here to check it]
Creation of personas [Click here to check it]
Scenario definition and design
Development of usage scenarios.
Design of user journey map. [Click here to check it]
Prototyping
Building of low wireframes & prototypes. [Click here to check it]
Key improvements
An application blending gamification and guidance, where each visited location becomes an adventure by achieving objectives. Share your photos and unlock achievements on the map to progress in the rankings.
