Our approach

To conduct a comprehensive UX audit of the Filmotv website using Jakob Nielsen’s 10 Usability Heuristics. The goal is to identify usability issues, improve user satisfaction, and enhance the overall digital experience for Filmotv's audience.

Steps taken

  • UX audit: We began with a comprehensive evaluation of the existing user experience using Nielsen Norman Group's heuristics. This step allowed us to identify pain points and opportunities for improvement.


  • Synthesis and recommendations: After analyzing the data, we synthesized the findings into clear pain points and provided recommendations based on various UX laws (Fitts's Law, Hick's Law, Jakob's Law).

  • Wireframe design: We created high-fidelity wireframes with mobile first approach incorporating our recommendations, ensuring accessibility and color contrast for a better user experience.


  • Prototyping: Finally, we developed a full prototype for the selected user flows, allowing us to test and validate our solutions.


Press here to check the prototype


Key improvements

  • Streamlined navigation and information architecture

  • Enhanced content discovery and recommendation system

  • Improved search functionality and results display

  • Optimized playback controls and video player interface

  • Increased accessibility with WCAG 2.1 AA compliance

  • Responsive design for seamless cross-device experience

I am always keen to work on challenging problems with interesting people. If you'd like to collaborate, discuss, debate or just say hi, drop me a line and lets get things rolling.

I am always keen to work on challenging problems with interesting people. If you'd like to collaborate, discuss, debate or just say hi, drop me a line and lets get things rolling.

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